Course curriculum

    1. Welcome

    2. Course overview

    3. Syllabus

    4. Reading list

    1. The Role of a Product Manager

    2. Delivering Solutions to Meet Market Needs

    3. Customer Representation

    4. Market and Customer Research

    5. Marketing Techniques

    6. Sales

    7. Finance

    8. Development Process

    9. Regulatory Requirements

    10. Stakeholders

    11. Stakeholder Categories

    12. Stakeholder Categories and the Stakeholder Wheel

    13. Identifying Stakeholder Categories Using the Stakeholder Wheel

    14. Effective Methods to Communicate with Stakeholders 1/2

    15. Effective Methods to Communicate with Stakeholders 2/2

    16. Verbal Communication

    17. Written Communication

    18. Emotional Intelligence

    19. Cultural Awareness

    20. Categorising Stakeholders

    21. Power/Interest Grid to Categorise Stakeholders

    22. Using the Power/Interest Grid

    23. Appropriate Stakeholder Management Strategies

    24. RACI

    25. Stakeholder Management Matrix or Stakeholder Circle

    26. Importance and Methods of Gaining Stakeholder Buy-In

    27. Methods of Gaining Stakeholder Buy-In

    28. Problem-Solving Techniques - Miro Ishikawa Fishbone

    29. Applying Problem-Solving Techniques

    1. Business Environment Analysis

    2. Approaches to Measure the Business Environment

    3. Porter's Five Forces

    4. PESTLE Analysis

    5. VMOST

    6. Resource Audit

    7. Alignment Between Commercial Considerations and Business Strategy

    8. Examples of alignment between commercial considerations and overarching business strategy

    9. Examples of mis-alignment between commercial considerations and overarching business strategy

    10. The Impact of Commercial Considerations on Business Strategy

    11. How the IT Environment Supports Development, Delivery and Marketing

    12. IT - Business Alignment

    13. Legal Requirements, Legislation, Organisational Guidelines

    14. Data Protection - 7 Key Principles of Article 5 of GDPR

    15. Safety Regulations

    16. Accessibility

    17. Inclusion

    18. Ethics

    19. Porter's Value Chain

    20. What are the Benefits of Using a Value Chain?

    21. Customer Research Methodologies

    22. Qualitative Research

    23. Quantitative Research

    24. How Many Survey Participants do I Need?

    25. Market Analysis

    26. Market Sizing and Revenue Forecasts

    27. Horizon Scanning

    28. 8 Steps to Analyse a Market

    29. Budgets and Revenue

    30. Preparing and Monitoring Budgets to Manage costs and Maximise Revenue

    31. Financial Models

    32. Pricing Models

    33. Carbon Cost

    34. Data Analysis to Evaluate Research Findings

    35. Use of Analytics Tools

    36. Data Presentation Methods

    1. The Purpose of a Vision for an Organisation

    2. Creating a Product Roadmap

    3. Personas that Inform Decision Making

    4. Building a Persona

    5. Stages of the Product Delivery Cycle

    6. Concept

    7. Definition

    8. Development

    9. Launch

    10. Monitoring

    11. Pivoting

    12. Product Pivot and Customer Pivot

    13. Risk Management

    14. Identify, Analyse, Treat, Monitor

    15. Quality Assurance and Quality Control

    16. PDCA Cycle - (Plan-Do-Check-Act)

    17. Continuous Checking with Gateway Reviews

    18. Testing Methods to Evaluate Compliance with Product Requirements

    19. Metrics to Monitor Product Performance

    20. Key Performance Indicators

    1. Prioritisation Techniques

    2. The RICE Model

    3. MoSCoW

    4. Kano Model

    5. Product Development Techniques

    6. Agile Methodologies/Practices

    7. Lean Management

    8. User Centred Design (UCD)

    9. Waterfall

    10. Introduction to Business Cases, User Stories, Use Cases

    11. Business Case

    12. User Story

    13. Use Case

    14. Minimum Viable Product

    15. Concept of an MVP

    16. Prototyping Approaches

    17. Rapid Throwaway Prototyping

    18. Evolutionary Prototyping

    19. Incremental Prototyping

    20. Extreme Prototyping

    21. Sustainable Product Development

    22. Impacts

    23. Coding Languages

    24. Web (HTML, CSS, Javascript)

    25. Android (Java)

    26. iOS (Swift, Objective C, Xcode)

    27. Windows (SDK, C-Sarp, Visual Studio)

    28. Mac OSX (Swift, Xcode)

    1. User Acquisition

    2. User Acquisition Models

    3. Promote a Product into the Market

    4. 4 Ps Framework

    5. Business Model Canvas

    6. Digital Marketing Techniques

    7. Advantages and Disadvantages of Advertising Methods

About this course

  • £2,250.00
  • Tutor support and student forum
  • Includes exam cost
  • 12 months access


  • Who is it For?

    The BCS Practitioner Course in Digital Product Management is for candidates who are currently in, or working towards, a product management or product development related role or a digital role which requires problem solving and professional behaviours when dealing with stakeholders and managing challenging situations arising during the product development.

  • What Will I Learn?

    By completing this certificate learners will be able to demonstrate a practical understanding of: • Effective stakeholder management and communication techniques • How to analyse the internal and external environment and undertake market analysis • The product delivery lifecycle • Product development techniques • Methods and techniques of marketing

  • Exam

    A 90 min. ‘closed book’ exam, with 40 multiple-choice questions. The pass mark is 65% (26/40) and you can take the exam from home or work (computer with camera required). You will have 12 months access to the course to help you prepare.

  • Entry Requirements

    There are no specific entry requirements for this award. However, some professional experience in a business or IT environment may be advantageous.

  • What do I Get?

    As well as gaining new skills and knowledge, upon successful completion, you will receive a globally recognised certificate awarded by BCS at SFIA Plus Level 4, and free annual Associate membership to BCS to further develop your career and grow your professional network.

  • How Long Does it Take to Complete?

    The BCS recommend 45 hours of learning to prepare for the exam, 30 hours of course study and 15 hours of independent study.

  • What Support Is Available?

    A qualified tutor is on hand to answer any questions you have about the course and the content, via email or student discussion forum.

  • What Career Support Is Available?

    When you pass your course, you will receive a one-year free membership to the BCS (worth £90) which offers professional networking and career development opportunities through their careers service: ’Springboard'.


Company Director and BCS Accredited Trainer Darren Winter

Darren Winter is the Founder and Company Director of Duco Digital the leading online UK BCS (Chartered Institute for IT) accredited provider of Artificial Intelligence & Machine Learning, Business Analysis and Data Protection courses for individuals and businesses. He is a BCS accredited trainer and a regular guest speaker about technology, and champion of small business.

Start Your Product Management Career. For Only £2250!

Includes 12 months access, tutor support and BCS exam.

What If I Change My Mind?

If you change your mind about your course purchase, you can apply for a refund within 14 days of purchase, provided that you haven't accessed your course material. Please note that you are no longer eligible if you have accessed your course material or communicated with any course tutor.

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