Welcome
Course overview
Syllabus
Reading list
The Role of a Product Manager
Delivering Solutions to Meet Market Needs
Customer Representation
Market and Customer Research
Marketing Techniques
Sales
Finance
Development Process
Regulatory Requirements
Stakeholders
Stakeholder Categories
Stakeholder Categories and the Stakeholder Wheel
Identifying Stakeholder Categories Using the Stakeholder Wheel
Effective Methods to Communicate with Stakeholders 1/2
Effective Methods to Communicate with Stakeholders 2/2
Verbal Communication
Written Communication
Emotional Intelligence
Cultural Awareness
Categorising Stakeholders
Power/Interest Grid to Categorise Stakeholders
Using the Power/Interest Grid
Appropriate Stakeholder Management Strategies
RACI
Stakeholder Management Matrix or Stakeholder Circle
Importance and Methods of Gaining Stakeholder Buy-In
Methods of Gaining Stakeholder Buy-In
Problem-Solving Techniques - Miro Ishikawa Fishbone
Applying Problem-Solving Techniques
Business Environment Analysis
Approaches to Measure the Business Environment
Porter's Five Forces
PESTLE Analysis
VMOST
Resource Audit
Alignment Between Commercial Considerations and Business Strategy
Examples of alignment between commercial considerations and overarching business strategy
Examples of mis-alignment between commercial considerations and overarching business strategy
The Impact of Commercial Considerations on Business Strategy
How the IT Environment Supports Development, Delivery and Marketing
IT - Business Alignment
Legal Requirements, Legislation, Organisational Guidelines
Data Protection - 7 Key Principles of Article 5 of GDPR
Safety Regulations
Accessibility
Inclusion
Ethics
Porter's Value Chain
What are the Benefits of Using a Value Chain?
Customer Research Methodologies
Qualitative Research
Quantitative Research
How Many Survey Participants do I Need?
Market Analysis
Market Sizing and Revenue Forecasts
Horizon Scanning
8 Steps to Analyse a Market
Budgets and Revenue
Preparing and Monitoring Budgets to Manage costs and Maximise Revenue
Financial Models
Pricing Models
Carbon Cost
Data Analysis to Evaluate Research Findings
Use of Analytics Tools
Data Presentation Methods
The Purpose of a Vision for an Organisation
Creating a Product Roadmap
Personas that Inform Decision Making
Building a Persona
Stages of the Product Delivery Cycle
Concept
Definition
Development
Launch
Monitoring
Pivoting
Product Pivot and Customer Pivot
Risk Management
Identify, Analyse, Treat, Monitor
Quality Assurance and Quality Control
PDCA Cycle - (Plan-Do-Check-Act)
Continuous Checking with Gateway Reviews
Testing Methods to Evaluate Compliance with Product Requirements
Metrics to Monitor Product Performance
Key Performance Indicators
Prioritisation Techniques
The RICE Model
MoSCoW
Kano Model
Product Development Techniques
Agile Methodologies/Practices
Lean Management
User Centred Design (UCD)
Waterfall
Introduction to Business Cases, User Stories, Use Cases
Business Case
User Story
Use Case
Minimum Viable Product
Concept of an MVP
Prototyping Approaches
Rapid Throwaway Prototyping
Evolutionary Prototyping
Incremental Prototyping
Extreme Prototyping
Sustainable Product Development
Impacts
Coding Languages
Web (HTML, CSS, Javascript)
Android (Java)
iOS (Swift, Objective C, Xcode)
Windows (SDK, C-Sarp, Visual Studio)
Mac OSX (Swift, Xcode)
User Acquisition
User Acquisition Models
Promote a Product into the Market
4 Ps Framework
Business Model Canvas
Digital Marketing Techniques
Advantages and Disadvantages of Advertising Methods
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